Key customer trends
Enterprises are seeing massive changes driven by the popularity of powerful mobile devices, location technologies and changes in customer behavior.
Mobile, Mobile, Mobile
80% of customers carry smartphones with them (Comscore).
Customers are looking to engage with businesses on their mobile devices for everything.
Easy to use interfaces
Employees are no longer satisfied with clunky old-school, poorly integrated apps.
Natural, easy to use interfaces on mobile is a key requirement for any new technology.
Engagement marketing is the only marketing that works
All other forms of marketing - email, mail, TV, Radio - are seeing diminishing return on investment.
Starbucks app is seeing incredible success - $2B transaction volume over 500M yearly transactions tells you how effective engagement marketing programs can be.
Types of customer interactions
Companies would like to engage customers with in 3 different classes of interactions.
Customer to Company
These interactions are for accessing enterprise services or provisioning resources. Mobile check-in, bell desk, room service, laundry service etc.
Customer to Content
These interactions are for enabling access to critical content such as resort maps, restaurant menus, show times, marketing offers and other resort facilities
Customer to Community
These interactions are for enabling customers to interact with other customers or group of customers. Post a selfie, share your experience, connect with your friends
The next generation ‘on demand’ consumer experience for your customers.
Pre-built, embeddable solutions for customer engagement that can transform your mobile experience for your customers.
Elevate your customer experience through smart bots that connect users to your services directly from their personal mobile device.
Offer an interactive and self served experience through mobile enabled services and on demand access to content.
Engage your customers through personalized offers, contest, surveys and social media content.
Open and extensible architecture to offer multiple services and 3rd party vendor integrations within a single app.